I build products and teams-growing talent, creating and driving the strategy.
Since 2006, I have focused on solving users’ problems and innovating on their behalf. Through websites, mobile apps, and physical experiences, I built and supported products that integrate user benefits, customer needs, and business goals into a mutually valuable relationship.
In 2018, I decided to move from the front lines to Management. I’ve been leading design teams since.
In my current role at Zendesk (Senior Manager of Product Design), I lead a team of talented Product Designers. In my day-to-day, I also coordinate the work of Content Designers and UX Researchers.
My team, called Growth and Monetization, strives to make the discovery, evaluation, purchase, and onboarding of Zendesk easy and successful. We take care of the users as they land on the website, making it easier for them to evaluate Zendesk through our 14-day Trial experience. After that, if we did a good job proving our product value, we’d funnel our trialists through a seamless (and painless!) purchase experience. Finally, for 90 days after buying our product, we help our brand-new customers be set up for success. And that’s all, folks! Yes, it’s quite the journey, but we are a strong (didn’t I mention talented?) team and do a great job. We are a fast-paced, high-output org.
For example, in H1 2024, I implemented our Product Strategy in our expansion and adoption admin experiences to realize $6M+ in projected ARR for 2024.
Where do I come in?
Performance management, process improvement, and product strategy are the main focus of my role.
I help my designers work on impactful projects, keep them on the ball and motivated, and support them in their professional growth (and professional well-being too). Since September of 2021, we have had 0 attrition on my team.
The result? The company makes more money, customers are happier, designers are performing.
I was born and raised in the green hills of Piacenza, near Milan, Italy’s design capital. There, I nurtured and cultivated my innate ability to create impactful work.
As a kid, I watched my maternal grandfather build apartment buildings and my paternal grandfather construct complex ironwork for all kinds of use. I’ve been around passionate crafters who made building their livelihoods all my life.
Outside of my 9-5 job, I engage in more creative work in a different industry.I’ve been a fan of fantasy since Magic the Gathering first came to Italy in the mid-90s (my first deck was from the original Ice Age). Fast forward 30 years, and I am now consulting for an Italian company called Mindwork Games, which specializes in miniature painting and board gaming. I played a key role in their successful The Art of Brom Kickstarter campaign, which raised $450k in just 14 days (and more through Backerkit). We have more exciting projects in the pipeline!