Designer Leader Product Strategist Creative Director Builder

Hello! I am Filippo.

I build products and teams. I focus on growing talent, shaping strategy, and shipping work that holds up.

I started my design career in Italy as a web and graphic designer, then moved into product and UX after realizing the impact of thoughtful, well-crafted experiences. In 2018, I transitioned into management and have led design teams ever since.

At Zendesk, I led the Growth and Monetization design team across discovery, trials, purchase, and onboarding. We focused on making complex journeys feel simple and building systems that scaled with the business. In H1 2024, this work contributed to over $6M in projected ARR.

My core focus areas are performance management, process improvement, and product strategy. From 2021 onward, my team maintained zero attrition, reflecting a strong, sustainable culture.

I grew up in the hills of Piacenza, near Milan, surrounded by people who built things for a living. That background shaped how I think about craft and work.

Outside of my main role, I stay involved in tabletop and game design, including consulting on the Art of Brom Kickstarter, which raised over $450K in two weeks.