Hi, I’m


UX Leader and Mentor

Welcome to my website!

Who am I?

Glad you asked! I am a User Experience and Design Leader passionate about growing UX talent and driving UX vision.

Since 2006, my focus has been on solving users' problems and innovating on their behalf. Through websites, mobile apps, and physical experiences, I built and supported products that integrate user benefits, customer needs, and business goals into a mutually valuable relationship.

At Zappos, I am responsible for leading the internal Customer Service Technology UX team (quite the mouthful). My impact involves the products and solutions that our world-famous Customer Service team uses daily.

I was born and raised near Milan, Italy's design capital, and that's where I nurtured and grew my innate ability to create impactful work.

When I am not working, you'll find me jamming to John Dowland or out in the park practicing for my next Highland Games competition.

Would you like to take a look at my resume?

Design Leadership

Proven leadership principles and best practices to set creative organizations up for success.

Product Design

Advocating and innovating on behalf of the users to "surprise and delight" them throughout their entire Journey.

UX & UI Mentoring

Establishing trust, feedback culture and knowledge sharing to support designers at all levels.

Workshop Facilitation

Effective strategies to generate and develop data-driven ideas that actually solve business and users' problems.

UX Strategy

Balancing users' problems and business needs, while creating strategies that positively impact the product.

User Research

Qualitative data gathering and analysis, coupled with user testing to create empathy and validate user-centric products.


I have worked with